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Privacy Policy

Unreal is a fast and fun way to engage in interactive fictional experiences with new and existing friends. You can create fictional characters, and immerse yourself in handcrafted stories with other users of Unreal.

When you use these services—and any others we roll out—you’ll inevitably share some information with us. We get that that can affect your privacy. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the choices we give you to control, access, and update your information.

That’s why we’ve written this privacy policy. And it’s why we’ve tried to write it in a way that’s blissfully free of the legalese that often clouds these documents. Of course, if you still have questions about anything in our privacy policy, just contact us.

Information We Collect

There are three basic ways we collect information:

Here’s a little more detail on each of these categories.

Information You Choose to Give Us

When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Unreal account, so we need to collect a few important details about you: a phone number, and your gender. To make it fun for others to chat with you, we also ask you to provide us with some additional information that will be publicaly visible on our services, such as a fictional profile picture, a fictional name and other userful fictional information. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information. And, of course, when you contact Unreal Support or communicate with us in any other way, we’ll collect whatever information you volunteer.

Information We Get Automatically When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you viewed a particular persona, and engaged in a few interactive stories. Here’s a fuller explanation of the types of information we collect when you use our services:

Usage Information

We collect information about your activity through our services. For example, we may collect information about:

Content Information

We collect the content you provide and information about that content, such as if the recipient has viewed the content, and the metadata that is provided with the content.

Device Information

Device Phonebook

Because Unreal is, in part, about communicating with friends, we may—with your consent—collect information from your device’s phonebook.

Camera and Photos

Many of our services require us to collect images and other information from your device’s camera and photos. We’ll never access the camera or photos unless you give us your consent to do so.

Location Information

When you use our services we may collect information about your location. With your consent, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

Information Collected by Cookies and Similar Technologies

Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique device identifiers, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as commerce features. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services. To learn more about how third parties use these technologies on our services, be sure to read the Analytics and Advertising Services Provided by Others section of our privacy policy.

Log Information

We collect log file information when you use our services. That information includes, among other things:

Information We Collect from Third Parties

We may collect information that other users provide about you when they use our services. For example, if another user allows us to collect information from their device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you. We may also obtain information from other third-party sources and combine that with the information we collect through our services.

How We Use Information

What do we do with the information we collect? The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. But we do a lot more as well, such as:

We may also store some information locally on your device. For example, we may store information as local cache so that you can open the app and view content faster.

Although we welcome users from all over the world, keep in mind that no matter where you live or where you happen to use our services, you consent to us processing and transferring information in and to the United States and other countries whose data-protection and privacy laws may offer fewer protections than those in your home country.

How We Share Information

We may share information about you in the following ways:

With other users

We may share the following information about you with other users:

With our affiliates

We may share information with entities within the Unreal family of companies.

With third parties

We may share your information with the following third parties:

In the aggregate

We may also share with third parties, such as advertisers, aggregated or de-identified information that cannot reasonably be used to identify you.

Information You Choose to Share with Third Parties

The services may also contain third-party links, include third-party integrations, or be a co-branded or a third-party-branded service that’s being provided jointly with or by another company. By going to those links, using the third-party integration, or using a co-branded or third-party-branded service, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party website or service that you visit or use, including those third parties you interact with through our services.

Message Retention

Unreal captures what it’s like to have a interactive fictional experience. That means those messages and content may be available on our servers and a recipient’s device after they’ve been viewed.

You should understand that users who see your messages or any other content you provide can always save them, either by taking a screenshot or by using some other image-capture technology (whether that be software or even something as old-fashioned as a camera to take a photo of their device’s screen). The same common sense that applies to the Internet at large applies to Unreal as well: Don’t send messages that you wouldn’t want someone to save or share.

A few final words on retention: Keep in mind that we may retain certain information on our servers. Also, as with any digital information, there may be ways to access messages while still in temporary storage on recipients’ devices or, forensically, even after they are deleted.

Choice and Control over Your Information

We want you to be in control of your information, so we let you update or correct most of your basic Unreal account information by editing your account settings within the app. Occasionally we may ask you to verify your identity or provide additional information before we let you update your information. And if you later change your mind about our ongoing ability to collect information from certain sources that you have already consented to, such as your phonebook, camera, photos, or location services, you can simply revoke your consent by changing the settings on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality. And while we hope you’ll remain a lifelong user, if for some reason you ever want to delete your account, just contact us.

Analytics and Advertising Services Provided by Others

We may let other companies use cookies, web beacons, and other tracking technologies on the services. These companies may collect information about how you use the services and other websites and online services over time and across different services. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Additionally, some companies may use the information they collect on our services to deliver targeted advertisements on behalf of us or other companies, including on third-party websites and apps. Unreal does not currently respond to do-not-track signals that may be sent from your device. If we do so in the future, we will provide information about that practice in an updated version of this privacy policy. For more information about interest-based ads, including how to opt out of having your web-browsing information used for behavioral-advertising purposes, please visit www.aboutads.info/choices.

Children

We don’t direct our Services to anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.

Revisions to the Privacy Policy

We may change this privacy policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the privacy policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).